Submitting news to About Pain
About Pain welcomes news releases from the pharmaceutical, medical and health & well-being industries.
The best way to make sure news about your company is included on our website and/or e-newsletter is to provide a clear and concise summary of your news (about 200-300 words in either word or text format is ideal).
You should submit at least one interesting, good quality (high resolution) picture with your news release.
Also, please include direct contact details for a member of staff or manager who can help with any follow-up questions.
You must have the right to represent the individual, entity, product or service mentioned in the material.
You warrant that material submitted for inclusion in the aboutpain.com.au website is owned by you or you have the right to use and publish that material.
You retain copyright for all material supplied and authorise aboutpain.com.au to use, produce, modify or adapt, publish or digitally display the material supplied.
The material supplied must not breach any law or the rights of any other person.
Don’t overwrite press releases. Focus on the message you are trying to get to your customers, and present figures, facts and quotes that illustrate this.
If you're writing about a new product, highlight the features and explain how the product and/or service will benefit end users.
If you're writing about a new appointment or deal (eg. company merger), explain how this will help you serve your customers better. Include as much detail as possible.
If you are writing a case study about a client, think about how specific functions of your products and services show your company's capabilities. Please include the name of the customer and explain how your products or services were used. Also give details of when and where the job took place. Include features of the equipment used. Say why you or your customer chose this equipment or service, and why you or your customer performed the job in that way, and how this helped you meet your customer's requirements. Include quotes, both from within your company and from your customers or partners. Please ensure you include the name, job title and contact details for people you quote, so we can follow up and get more details.
Like most websites, About Pain places stories with good pictures more prominently than those without. Attention-grabbing pictures have the strongest chance of being included. If you want to make sure we carry your news and it is noticed by readers, one of the most important steps is to include a good picture.
Technically, pictures should be in .jpg, .png or .gif format. In terms of file size, a picture should be no more than 100kb.
The best way to check if a picture is usable though is to check the resolution and dimensions. On most computers you can do this by right-clicking on the picture file and selecting "Get info" or "Properties". This should give information on the resolution, which should be no greater than 72dpi, and dimensions, which should be no greater than then 600 pixels along the shortest edge.
Sending media releases and pictures
Press releases should be formatted in the most simple way possible, as a word document or as a plain text file.
Pictures should not be embedded in the document, but included as a separate file.
Please include captions with all pictures. Your document should explain what is shown in each picture.
If you include good, high resolution, pictures (again, vital to getting your story featured prominently), your release may be to big to send by email. We don't receive notifications if an email is dropped, and you won't either. So, to make sure your release and pictures get to us, please either host them on your own site and send us a link or use a free and simple file sharing service like Dropbox or yousendit.com. This will allow you to upload all of your files to the web in one click, and then send us a link to download them.
Media releases and pictures should be sent to:
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